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  NPES Training Center>Center Introduction


Us-Sino Printing, Publishing and Converting Technologies Training Center

(Shanghai Meihu Advanced Printing Technologies Co., Ltd.)

Background

 

The NPES China Printing, Publishing and Converting Technologies Training Center (PPCTTC), is established in July, 1997, supported by a matching grant from the US Department of Commerce.

As the first joint venture of its type in China, the Center offers an extraordinary opportunity to printing equipment manufacturers and suppliers, especially to NPES members, in promoting business in the Chinese market and in providing the Chinese graphic arts professionals a firsthand look at the latest and most influential technologies in operation, as well as detailed practical training on advanced technologies and workflow systems.

Trainers & Training Materials
The Center's comprehensive hands-on training program, which includes both basic and advanced levels, offers a variety of courses to Chinese graphic arts professionals.

The Center has established ongoing cooperative agreements with 37 Technology Partner companies, NPES, GATF and the Graphic Arts Association of Hong Kong (GAAHK) to share expertise and resources as well as to jointly organize and manage training courses.
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Color Management Seminar
¡¡¡¡¡¡¡¡¡¡Tetra Pak Training

Standard Training Programs
The Center offers various training courses to professionals of the Chinese printing and publishing industry throughout China. The courses cover a wide range of current printing and publishing technologies, including desktop publishing applications, prepress, printing and postpress, quality control, flexography, supplies and consumables.

Customized Training Programs

Whether you need to upgrade the technology level of your current staff, or to enhance your own managerial skills, the Center offers training programs that are tailored to meet every customer's needs, as it has already done for many well-known companies in China, such as Tetra Pak (Kunshan) Co., Ltd., Dow Chemical (China) Investment Co., Ltd., Shanghai DIC Ink Co., Ltd., Shanghai Daheng Science and Technology Co., Ltd. etc.

Marketing services

NPES China Center Founding Technology Partners
Prepress:
ADOBE Systems Incorporated
Apple Computer Inc.
Barco Graphics
ChapelHill
ECRM
Encad Inc.
Imation Enterprises Corporation
Kodak Export Sales Ltd.
Logetronics Corporation
NuArc Company Inc.
Optronics International Corp
Olec Corporation
Plaroid Graphics Imaging, Inc.
QuarkXPress Inc.
Tektronix, Inc.

Printing, post-printing and accessories
A. B. Dick Company
Baldwin Technology
Baum Folder
Challenge Machinery Company
Day International
Dupont Printing & Publishing
F. P. Rosback Company
GTI Graphics Technology Inc.
Goss Graphic System Co., Ltd.
Heidelberg Web Press Inc.
Myron L. Company
Pantone Asia, Inc.
Portage Newspaper Supply Company
QTI Inc.
Spartanics
Superior Printing Ink Company Inc.
Ternes Register System
Tobias Associates Inc.
Townsend Industries, Inc.
Xerox
X-Rite, Inc.

Current Departments
- Marketing and E-commerce
- Training
- Demo and Production
- Administration and Accounting

Management Personnel
- Ya-Ping Zhou, Managing Director
- WK Yu, Assistant Managing Director and Training Department Manager

Trade Services

NPES MEMBERS 2008 SERVICE PACKAGE

Services are free of charge for all NPES members

Business Hotline Service

¡ñ Answer inquiries from prospective customers regarding the equipment that is available in the NPESChinaCenter.

Feed backs

¡ñ Inquiries and interests about the equipment from prospect customers will be sent to respective Technology Partners.

Display and distribution of marketing and sales literature

¡ñ Catalogues, brochures, leaflets and any promotional materials will be displayed in the Center¡¯s literature display rack.

¡ñ Distribution of the literature to all Center visitors.

¡ñ Literature display and distribution at all events and exhibitions organized by the Center.

¡ñ Literature mailing (domestic only) to prospect customers upon requests.

Live equipment demonstration

¡ñ Technical assistant and answers on the equipment available in the Center.

¡ñ Equipment demonstration for any interested parties five days a week during working hours.

Access to database

¡ñ Access to the Chinese printing industry database through NPES China E-commerce website.

News release

¡ñ Information on new products and technologies will be publicized through NPES China E-commerce website and its biweekly newsletter. Information display bulletin and distributed to major trade news media in China.

Web link and on-line promotion

¡ñ Links from NPES China E-commerce website to NPES member home pages (on request).

¡ñ News and product releases and promotional page display at the NPES China E-commerce website.

Training

¡ñ Training courses are offered regularly to the entire Chinese printing industry on equipment and technologies currently are available at the Center.

¡ñ Courses can be custom designed for specific needs for member¡¯s dealers or customers.

¡ñ Members are invited to conduct any on-site training program with assistance from the Center staff.

Discounted Fee Programs

Marketing literature production

¡ñ Full range of marketing literature localization and production services from design to finish, print or digital media.

Professional and technical translation

¡ñ Marketing and sales literature translation

¡ñ Trade show translation

¡ñ Data verification

Customized technical seminars, conferences and Training sessions

¡ñ Participating in and conducting technology seminars and conferences. (The NPESChinaCenter will cover all organizational activities, promotions and preparations)

¡ñ Receive event reports and participants¡¯ list and feedback.

Trade shows participation

¡ñ Participating in NPES China Product Information Display Program (PIDP), for companies can not be there in person and receiving a detailed show report and a complete visitor's list.

Marketing development services

¡ñ Customized market research and study projects.

¡ñ Matchmaking

¡ñ Referral

Special advertising rate discount in major regional trade magazines

¡ñ Advertisement placement in Chinese trade magazines

Trade events services

- Focused Trade Missions

- Participating in major regional trade events

Greater China region

Participate in important regional events for promoting NPES services and GASC shows.

- Have presents All in Print 08 in Shanghai, South China Print 08 in Guangzhou, and Shanghai Int'l Printing. Utilizing NPES complementary booths in these shows for product display services to NPES members, promoting NPES China operation services, and recruit exhibitors and visitors for GASC shows in Chicago.

- Host one promo reception (100 guests) during either Shanghai show or Dong Guang show.

- Focused trade missions organized in conjunction with All in Print 08 and South China Print 08.

South East Asia regions

- Hold promotion activities in major events in Singapore, Thailand and Philippines GASC shows and the NPES Greater China programs.

NPES China Center and Rep Office Fee Program

Item
Description
TP
Non TP
Access to industry database Prepress Service Bureau, Advertising Agencies, Printers, Publishing houses, Newspaper Printers, Institutions, Distributors, etc. 0.5RMB per company 2RMB per company
Marketing literature production Complete Design/Prepress/Printing services from start to finish See Production Services Fee List (Appendix 1). TPs receive up to 30% discount. NPES members receive 5% discount.
Translation Complete quality translation services See Translation Services Fee list , TPs receive up to 30% discount, NPES members receive 5% discount.
Technical seminars, conferences Organized by center completely or partially / supply of facility only See Seminar and conference Fee list (Appendix 3)
*Trade show participation Participation Registration $200USD $500USD
Marketing literature distribution $50USD $100USD
Market Consultation A service package designed to help you in establishing a basic understanding of the Chinese market and to assist you in locating distributors and customers for your products and technology Contact Marketing Department for a quote Contact Marketing Department for a quote
Marketing Services Custom designed service package for each company's specific needs Contact the Center for an estimate, TPs receive up to 30% discount. NPES members receive 5% discount.
*: Participants receive a copy of Show Directory, a Complete Visitors List, Feed Back and sales leads.

 

 

Contacts:

Ya-Ping Zhou, Managing Director, NPES Director of Greater China Project, Phone: 021/6299-4121, Fax: 021/6276-5283, e-mail: ypzhou@npes.com.cn

Steven Xu, Marketing Department, NPES Shanghai Training Center, Phone:86-21-6277-0580, Fax: 86-21-6276-5283, e-mail: xiaoxu@npes.com.cn


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