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These TrendWatch Graphic Arts reports says business conditions
alluring in Packaging Industry.
TWGA is pleased to offer two new reports that provide a comprehensive
analysis of the issues and trends impacting consumer product
companies and printer/converters in the packaging industry.
The packaging industry has long been a target of players in
the graphic communications community, but the first step toward
understanding this unique marketplace is throwing out any
preconceptions about technology, workflow, interrelationships,
or any other factors based on the commercial printing industry.
The packaging industry offers a tremendous new revenue stream
for graphic arts players, but it requires a dedicated approach.
We've developed these reports to enable Consumer Packaging
Companies, Packaging Printers and Converters, as well as suppliers
to both the printing and packaging industries to obtain a
complete understanding of the trends and issues at work.
Despite challenging economic times, the U.S. Packaging industry
continues to flourish. TrendWatch Graphic Arts (TWGA) today
announced the release of two segmented reports which independently
target the Consumer Product Companies (CPCs) and Packaging
Printer/Converter (PPCs) segments of the marketplace. According
to the reports, 83% of CPCs and 73% of PPCs report business
conditions to be as good or better than last year.
Industry Insider's Quote
"TWGA's 2003 packaging industry surveys are a unique
first look into the complex and multifaceted packaging industry,"
noted Packaging Technology and Workflow Consultant C. Ted
Namur, IV. "Industry packaging has long been segmented,
and classified by the multiple printing substrates, processes,
and markets it caters to. This has limited its market influence
and overall role in the printing industry and has forced packaging
providers to work with workflows and tools designed for other
printing production workflows. TWGA has taken an extensive
look into the packaging industry as a whole and business conditions
that drive it. In doing so, they are one of the few organizations
to acknowledge the comprehensive global packaging market and
have created an in-depth look into the North American packaging
industry of and for Consumer Products Companies, Converters,
and technology vendors."
Highlights
32% of all Consumer Product Companies (CPCs) saw their business
conditions as "excellent, better than the last 12 months",
as did 42% of the largest CPCs compared to 30% of the smallest
CPCs.
24% percent of converters said business conditions had been
"excellent, better than the last 12 months" while
another 49% said that business conditions were about the same.
TWGA is also offering a special introductory or $1595 per
report or a package price for both reports of $2690, a $500
savings.
According to the Consumer Product Companies Report
TOP BUSINESS CHALLENGE: 48% of large CPCs cited "need
for employee training" as a top business challenge, compared
to 34% overall¡ among the largest CPCs, this jumps to 75%.
TOP SALES OPPORTUNITY: 32% of operations personnel saw "just
in time packaging" as a top sales opportunity compared
to 24% overall¡ 30% of graphics personnel saw "personalized
packaging" as a top sales opportunity, while 44% of pharmaceutical
companies cited "speed up turnaround" as a top sales
opportunity.
TOP PLANNED INVESTMENT: The number one planned investment
among CPCs is a digital camera, with 48% planning to make
this purchase in the next 12 months.
According to the Packaging Printers and Converters Report
TOP BUSINESS CHALLENGE: 46% of converters cited "keeping
up with technological change" as a top business challenge¡
this jumps to 57% for converters in the pharmaceuticals, cosmetics
& toiletries, and household products markets.
TOP SALES OPPORTUNITY: 40% of converters cite "just
in time packaging" as a top sales opportunity. This jumps
to 56% among converters with 250+ employees.
TOP PLANNED INVESTMENT: 36% of all converters plan to invest
in computer-to-plate systems in the next 12 months¡ among
independent converters, this rises to 42%.
About the Reports
The reports, which represent the culmination of an exhaustive
research endeavor, are an analytical review of the most critical
trends and issues facing packaging businesses today. Each
report, as it pertains to its defined segment, offers vendors,
suppliers and consumer product companies a keen insight into
how the packaging industry is evolving. Just some of the topics
examined include:
¡¤ Business condition and challenges;
¡¤ Sales opportunities; ¡¤ Planned investments;
¡¤ Packaging types and Print processes;
¡¤ Sourcing of packaging design, structural design and prepress
workflows;
¡¤ Use of PDF proofs;
¡¤ Change in packaging types and print processes;
¡¤ Use of prototypes and sales samples;
¡¤ Typical run lengths and proofing cycles;
¡¤ and much more.
Added Namur, "This report allows each group an opportunity
to better understand the packaging industry as a global business,
including its market drivers, industry trends, competitors,
purchasing power, and the potential of creating and marketing
goods and services that directly meet this multi-billion dollar
market. Moving forward into Q2 of 2003 and 2004 this report
provides insights into where the industry has been, current
capacity, technology status, and how it will move forward
and 'capitalize' as the economy improves, to meet the ever
changing regional, national and business challenges it faces."
Methodology
All data developed for these two new reports is primary data
from a new survey. For this survey, TWGA sent out 3,500 questionnaires
to consumer product companies and 2,500 questionnaires to
printer/converters in North America. Data analysis was compiled
by TWGA's analyst Heidi Tolliver-Nigro and Ted Namur, former
executive with Kraft Foods and current consultant in the packaging
industry.
Packaging 2003 Directional Trends Survey: Consumer Product
Companies - 182 pages. $1595
Packaging 2003 Directional Trends Survey: Converters - 200+
pages $1595
Combo Report Buy both reports for $2690
Resource: TrendWatch Graphic Arts
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